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What you need to know about SEO

There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist.

Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.

There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines’ ranking factors – such as keywords, content, engagement and traffic, or domain-level brand metrics – to make sure your website is seen as relevant and popular by search engines.

Here’s are few FAQ’s that we get asked about SEO:

What is SEO?

Simply put, SEO is optimizing your company’s website for search engines, like Google, to find you. By optimizing your site, you increase your chances of ranking higher in their searches.

Why is SEO important?

Think about when you do a quick Google search – how often do you go further than the second or third page of results? Very rarely, right?

Now, think about what people type into Google to find your company – not people who already know you and do business with you, but new potential customers. Perhaps they’re typing into Google, “XYZ in South Africa” – where is your company showing up in those results? Are you on the first, second or third page? If not, it’s time to chat to us about your SEO strategy.

How can we help?

Our team have an expert understanding of what you need to help improve your ranking on Google. We work with you to identify your target audience, keywords that you’d like to rank for and even take into consideration who your competitor is, so that in time your position on Google searches will be better than theirs.

Why do I need a maintenance plan?

SEO is a long-term marketing strategy and I’d be lying if I told you that I can get you on the first page of Google overnight. In fact, it depends how saturated your niche is, how often you update your website (i.e. blogging) and how well we can optimize it. Keep in mind that even if we do get you to rank high very early on, Google is constantly updating and your competitors can grab your spot through their own maintenance plan.

An advantage of getting your SEO set up professionally is that you will be creating a foundation for your website to be found by your target audience. Unlike a Facebook or Google Ads, you will continue to see the benefits long after – in fact, you can expect to continue seeing results a year or even five years from now.

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