What is SEO?

What is SEO?

What is SEO? SEO is one of our most talked-about services but very often we find that people don’t fully understand what it means, how it works and what to expect. It’s hard to manage a person’s expectations, if they don’t quite know what we are doing or Google’s role in all of this. To make things easier, I figured I’d share a little more about our SEO services.

What is SEO?

Simply put, SEO is optimizing your company’s website for search engines, like Google, to find you. By optimizing your site, you increase your chances of ranking higher in their searches.

Why is SEO important?

Think about when you do a quick Google search – how often do you go further than the second or third page of results? Very rarely, right?

Now, think about what people type into Google to find your company – not people who already know you and do business with you, but new potential customers. Perhaps they’re typing into Google, “South African XYZ” – where is your company showing up in those results? Are you on the first, second or third page? If not, it’s time to chat to us about your SEO strategy.

How can we help?

Our team have an expert understanding of what you need, to help improve your ranking on Google. We work with you to identify your target audience, keywords that you’d like to rank for and even take into consideration who your competitor is, so that in time your position on Google searches will be better than theirs.

What do we do?

Once we understand your expectations, we put our team to work! We start by reporting on your current ranking position, then we make sure that your website is in the good books with Google, before adding descriptions and tags to your website that tells Google what keywords you’d like to rank for.

Before finishing the initial set up, we run a few more reports to see if there is an immediate improvement in your ranking. It’s important to remember that SEO is a long-term marketing strategy that takes monthly maintenance to see an improvement.

Why do I need a maintenance plan?

SEO is a long-term marketing strategy and I’d be lying if I told you that I can get you on the first page of Google overnight. In fact, it depends how saturated your niche is, how often you update your website (i.e. blogging) and how well we can optimize it. Keep in mind that even if we do get you to rank high very early on, Google is constantly updating and your competitors can grab your spot through their own maintenance plan.

An advantage of getting your SEO set up professionally is that you will be creating a foundation for your website to be found by your target audience. Unlike a Facebook or Google Ad, you will continue to see the benefits long after – in fact, you can expect to continue seeing results a year or even five years from now.

So, what are you waiting for? Message us today and benefit from our FREE SEO audit to find out how we can help you!

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